Project Description

JOTIS Sweet & Balance presents its brand new advertising campaign starring the well-known model and presenter Ismini Papavlasopoulou .

In the new campaign, Ismini balances between daily professional requirements, wellness, and her personal life with JOTIS Sweet & Balance as her ally. One that covers her needs, every moment of the day, offering a balanced lifestyle that combines perfectly with enjoyment!

JOTIS Sweet & Balance offers an innovative products range, that contains natural origin sweetners from the Stevia plant and meets the needs of a balanced diet. JOTIS Sweet & Balance products have a low glycemic index, high fiber content, limited fats and calories and a delicious taste, features that make them the perfect choice for any occasion.

The new product slogan “Pure Indulgence ” introduced via the campaign matches perfectly with the product range of JOTIS Sweet & Balance thanks to their incredible taste, their unique characteristics and their extensive variety that includes chocolates, sweeteners, drinks, sweets, desserts, cereals, jam, and fridge desserts.

The new campaign consists of 4 TV spots, starring the delicious Chocolates, the airy Mousse, the rich Chocolate Drink and the unique JOTIS Sweet & Balance Sweeteners.

Visit to find out more about the JOTIS Sweet & Balance product range, and to discover sweet recipes full of pure indulgence!